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Ah Cheltenham…or ‘Made in Chelters’ as some of us at Team Designa like to call it. Cheltenham is a teeny bit posh you see. It’s less the ‘The Only Way Is Gloucester move-over-Arg’ and more ‘I could be Spencer Matthews’ twin’ with its Regency houses, smart railings and bare floorboards-meets-vintage champagne chic; Look, historically Gloucester had the docks – Cheltenham had the spas, get it?
Despite having lost its healing spa town status many moons ago (though the Pittville Pump Room still homes the waters), Cheltenham has maintained its knack to attract with designer shopping and an elegant central promenade. The town centre has plenty of great eateries, excellent retail therapy mixing nationals with independents and an eye for the unusual.
On the edge but within walking distance of the centre, the cool guys will graze in and out of the Montpellier area’s wine bars and independent fashion merchants, delis and high class dinner dens, keeping an eye on the fine femmes that are doing the same. Oh yes, YOU ARE the cool guys!
Battle with the bookies and play ‘spot the celebrity’ at the famous racecourse, which hosts its renowned Gold Cup, or the annual acclaimed Literary Festival might call for some trendy specs to pull up into your oh-so-styled flop of follicles.
At night the lights dim but the chandeliers still sparkle as the basement clubs come to life and the pace revs a little. Basically Cheltenham has a perky panache and a great vibe and buzz, plus plenty going on for guys who like to live it up in style without the London price tag.
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